Welcome to Lake Auto Group

  • Chevrolet
    • Lake Chevrolet

      4100 S 27TH ST MILWAUKEE , WI 53221

      Sales: (414) 395-0964
      Service: (414) 815-0686
      Parts: (414) 395-0964

  • Ford
    • Lake Ford

      4201 South 27th Street Milwaukee , WI 53221

      Sales: (414) 817-3861
      Service: (414) 817-3810
      Parts: (414) 817-3179

    • Lake Ford

      4201 S 27th St. Milwaukee , WI 53221

      Sales: 414-817-3860
      Service: 414-817-8110
      Parts: 414-817-8110

Schedule Service

Explore Financing Options

View Special Offers

Meet Our Staff

New Arrivals

  • 2021 Ford Explorer Limited SUV

    2021 Ford Explorer Limited SUV

    • $55,040

    Quick Specs

    • SUV
    • Black Exterior
    • 3L I4 PDI Hybrid Turbocharged DOHC 16V LEV3-ULEV70 300hp Engine
    View Details
  • 2020 Ford EcoSport SE SUV

    2020 Ford EcoSport SE SUV

    • $21,295

    Quick Specs

    • SUV
    • Blue Exterior
    • 2L I4 Ti-VCT GDI Engine
    View Details
  • 2020 Ford EcoSport SE SUV

    2020 Ford EcoSport SE SUV

    • $19,945

    Quick Specs

    • SUV
    • Black Exterior
    • 1L EcoBoost I3 GTDi DOHC Turbocharged VCT Engine
    View Details
  • 2020 Ford EcoSport SE SUV

    2020 Ford EcoSport SE SUV

    • $19,945

    Quick Specs

    • SUV
    • Black Exterior
    • 1L EcoBoost I3 GTDi DOHC Turbocharged VCT Engine
    View Details
  • 2020 Ford EcoSport SE SUV

    2020 Ford EcoSport SE SUV

    • $19,945

    Quick Specs

    • SUV
    • Gray Exterior
    • 1L EcoBoost I3 GTDi DOHC Turbocharged VCT Engine
    View Details

Stress-Free Car-Shopping

The Lake Auto Group formerly known as Braeger Auto Group has over 30 professional, licensed, trained and certified sales consultants that will make your next new or used vehicle purchase or lease as stress-free as possible. We will get you all the information you need to make an intelligent buying decision quickly and transparently. After all, we understand how valuable your time is! As of matter of fact, most of today's vehicle purchases can be done via phone, text or email, thus reducing the amount of time you actually spend in our dealership.

Want to Talk Auto Finance?

When it comes to financing, that's where our Finance Managers step in. The Lake Auto Group has 6 AFIP Certified finance managers. We're here to help you by going over every option clearly, and will work hard to find the right plan for you. Whether adding accessories or protection packages, or figuring out the final details of your loan or lease package, let us guide you along the way. We're here to make sure every T is crossed and every I is dotted. 

We Keep You Going

Lake Auto Group is also by your side whenever you need any maintenance, service or collision repair work done in Milwaukee. Let the professional team of service advisors and ASE certified technicians help. Additionally, we have a loaner fleet of over 50 vehicles at no charge to our customers! The Lake Auto Group also has a shuttle service to take you to and from work if that is more convenient for you. Our auto parts team would be happy to get you whatever you need to keep your vehicle on the road for many miles to come. :-) 

Get in Touch

Lake Chevrolet

4100 S 27TH ST
Directions MILWAUKEE, WI 53221

  • Sales: (414) 395-0964
  • Service: (414) 815-0686
  • Parts: (414) 395-0964

Lake Ford

4201 S 27th St.
Directions Milwaukee, WI 53221

  • Sales: 414-817-3860
  • Service: 414-817-8110
  • Parts: 414-817-8110
  • Monday9:00AM-7:00PM
  • Tuesday9:00AM-7:00PM
  • Wednesday9:00AM-7:00PM
  • Thursday9:00AM-7:00PM
  • Friday9:00AM-7:00PM
  • Saturday9:00AM-5:00PM
  • SundayClosed
  1. Lake Auto Group

    4201 S 27th St
    Milwaukee, WI 53221

    • Sales: (414) 817-3860
  2. Lake Chevrolet

    4100 S 27TH ST
    MILWAUKEE, WI 53221

    • Sales: (414) 395-0964
  3. Lake Ford

    4201 South 27th Street
    Milwaukee, WI 53221

    • Sales: (414) 817-3861
  4. Lake Ford

    4201 S 27th St.
    Milwaukee, WI 53221

    • Sales: 414-817-3860
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